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Distribution Channel Analysis for Convenience Food in China
The article explores the different major food players in China in 2010. This is especially for packaged and convenience food in 2010. It also explores the various distribution channels available for overseas food companies who want to enter the China market. The differences in retail prices for the same product (based on the different channels) are also explored. Margins (range) required by the supermarkets such as BHG, Carrefour and possible problems oncountered are also discussed in the report.
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